San Diego Jewelry Buyers, a luxury pawn shop, is launching a new video campaign. Owner, Carl Blackburn, hopes the campaign will demonstrate to customers how SDJB exceeds customer expectations. The shop offers collateral loans on pre-owned diamond jewelry, high-brand timepieces, and other luxury goods. San Diego Jewel Buyers differs from traditional pawn shops in that it only deals in portable luxury assets. The company employs GIA trained gemologists, diamond cutters and professionally-trained estate buyers. Luxury items can be sold or pawned for loans of $250,000 or more depending on the value. Blackburn says his clients often tell him they shouldn’t call themselves a pawn shop, but he is proud to call himself a pawnbroker saying, “we are a member of the California Pawnbrokers Association and proud to be part of the state’s pawnbroker community, which has been helping so many people through difficult times in recent years.” The new video campaign demonstrates both SDJB’s position as a luxury pawn shop and how pawn shops today provide a service to people from all walks of life.